Our client is a Japanese multinational corporation headquartered in Ōta, Tokyo, Japan, founded in 1937. They are a well known company specialized in optical, imaging, and industrial products. The Company designs and distributes cameras, printers, scanners, copiers, facsimile, calculators, projectors, visual communication cameras, medical systems, and semiconductor equipment. They offer products to corporations, governments, medical, optical, and broadcast industry throughout the world.
They are primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX Core30 and Nikkei 225 index. It has a secondary listing is on the New York Stock Exchange.
Our client operates worldwide and has several sites that work for different purposes, as selling, customer services, claims, internal portals, among others. All this digital channels were developed on different technologies, which generated certain difficulties for the company. They began to feel its pieced together systems were no longer nimble enough to support the company’s goals. The company was willing to find a unified solution that could support their organizational goals and improved their customer experiences while simplifying their internal processes.
Several challenges were identified:
- Generate a single digital customer experiences through all their digital channels
- Needed to work on their customer journeys and customer identification.
- Required to find a solution that could simplify its internal processes and link their sites interaction.