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A unified solution that supports organizational goals and improves customer experiences.

Challenge

Our client is a Japanese multinational corporation headquartered in Ōta, Tokyo, Japan, founded in 1937. They are a well known company specialized in optical, imaging, and industrial products. The Company designs and distributes cameras, printers, scanners, copiers, facsimile, calculators, projectors, visual communication cameras, medical systems, and semiconductor equipment. They offer products to corporations, governments, medical, optical, and broadcast industry throughout the world.

They are primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX Core30 and Nikkei 225 index. It has a secondary listing is on the New York Stock Exchange.

Our client operates worldwide and has several sites that work for different purposes, as selling, customer services, claims, internal portals, among others. All this digital channels were developed on different technologies, which generated certain difficulties for the company. They began to feel its pieced together systems were no longer nimble enough to support the company’s goals. The company was willing to find a unified solution that could support their organizational goals and improved their customer experiences while simplifying their internal processes.

Several challenges were identified:

  • Generate a single digital customer experiences through all their digital channels
  • Needed to work on their customer journeys and customer identification.
  • Required to find a solution that could simplify its internal processes and link their sites interaction. 

Solution

The complete solution included the creation and migration of some sites to Adobe Experience Manager, the development of their e-commerce site with Magento and its integration to AEM. Conexio was leading the project that included the customer service site creation and migration to AEM, DAM setting and its integration with Magento using GraphQL. All the Magento project that included the e-commerce development  was done by another Partner.

This was a huge improvement regarding content creation, as it provides a seamless integration between AEM and Magento (not only Assets, metadata also). This was done for two product/services lines, as they not only sell cameras and devices, they also provide services in terms of insurance, coverage and product maintenance. 

The company’s site customers can check information, review products and obtain customer support on any type of issue regarding services and products. In this site customers can log in and access their profiles and information, check their purchases,  do claims and requests and get in touch with customer support.

The customer service site was created from scratch by our team, they had to use Akeneo to link and bring information from Magento to AEM. Akeneo is an intuitive platform that radically simplifies product information management, it was key to link and integrate the customer service site in AEM with the company’s e-commerce Magento, as the same products should be showed in both sites, they both sync and update information from one another. 

Our team  supported on defining AEM as a CMS for Magento and the DAM setting, as it will help to centralize all the assets management, allowing to easily update and change the sites visuals and campaigns. These developments are going to provide independence to the company’s internal team, from now on they can deliver their marketing actions in a easier and quicker way.


No items found.

Back to cases

No items found.

A unified solution that supports organizational goals and improves customer experiences.

Challenge

Our client is a Japanese multinational corporation headquartered in Ōta, Tokyo, Japan, founded in 1937. They are a well known company specialized in optical, imaging, and industrial products. The Company designs and distributes cameras, printers, scanners, copiers, facsimile, calculators, projectors, visual communication cameras, medical systems, and semiconductor equipment. They offer products to corporations, governments, medical, optical, and broadcast industry throughout the world.

They are primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX Core30 and Nikkei 225 index. It has a secondary listing is on the New York Stock Exchange.

Our client operates worldwide and has several sites that work for different purposes, as selling, customer services, claims, internal portals, among others. All this digital channels were developed on different technologies, which generated certain difficulties for the company. They began to feel its pieced together systems were no longer nimble enough to support the company’s goals. The company was willing to find a unified solution that could support their organizational goals and improved their customer experiences while simplifying their internal processes.

Several challenges were identified:

  • Generate a single digital customer experiences through all their digital channels
  • Needed to work on their customer journeys and customer identification.
  • Required to find a solution that could simplify its internal processes and link their sites interaction. 

Solution

The complete solution included the creation and migration of some sites to Adobe Experience Manager, the development of their e-commerce site with Magento and its integration to AEM. Conexio was leading the project that included the customer service site creation and migration to AEM, DAM setting and its integration with Magento using GraphQL. All the Magento project that included the e-commerce development  was done by another Partner.

This was a huge improvement regarding content creation, as it provides a seamless integration between AEM and Magento (not only Assets, metadata also). This was done for two product/services lines, as they not only sell cameras and devices, they also provide services in terms of insurance, coverage and product maintenance. 

The company’s site customers can check information, review products and obtain customer support on any type of issue regarding services and products. In this site customers can log in and access their profiles and information, check their purchases,  do claims and requests and get in touch with customer support.

The customer service site was created from scratch by our team, they had to use Akeneo to link and bring information from Magento to AEM. Akeneo is an intuitive platform that radically simplifies product information management, it was key to link and integrate the customer service site in AEM with the company’s e-commerce Magento, as the same products should be showed in both sites, they both sync and update information from one another. 

Our team  supported on defining AEM as a CMS for Magento and the DAM setting, as it will help to centralize all the assets management, allowing to easily update and change the sites visuals and campaigns. These developments are going to provide independence to the company’s internal team, from now on they can deliver their marketing actions in a easier and quicker way.


Back to cases

No items found.

A unified solution that supports organizational goals and improves customer experiences.

Challenge

Our client is a Japanese multinational corporation headquartered in Ōta, Tokyo, Japan, founded in 1937. They are a well known company specialized in optical, imaging, and industrial products. The Company designs and distributes cameras, printers, scanners, copiers, facsimile, calculators, projectors, visual communication cameras, medical systems, and semiconductor equipment. They offer products to corporations, governments, medical, optical, and broadcast industry throughout the world.

They are primary listing on the Tokyo Stock Exchange and is a constituent of the TOPIX Core30 and Nikkei 225 index. It has a secondary listing is on the New York Stock Exchange.

Our client operates worldwide and has several sites that work for different purposes, as selling, customer services, claims, internal portals, among others. All this digital channels were developed on different technologies, which generated certain difficulties for the company. They began to feel its pieced together systems were no longer nimble enough to support the company’s goals. The company was willing to find a unified solution that could support their organizational goals and improved their customer experiences while simplifying their internal processes.

Several challenges were identified:

  • Generate a single digital customer experiences through all their digital channels
  • Needed to work on their customer journeys and customer identification.
  • Required to find a solution that could simplify its internal processes and link their sites interaction. 

Solution

The complete solution included the creation and migration of some sites to Adobe Experience Manager, the development of their e-commerce site with Magento and its integration to AEM. Conexio was leading the project that included the customer service site creation and migration to AEM, DAM setting and its integration with Magento using GraphQL. All the Magento project that included the e-commerce development  was done by another Partner.

This was a huge improvement regarding content creation, as it provides a seamless integration between AEM and Magento (not only Assets, metadata also). This was done for two product/services lines, as they not only sell cameras and devices, they also provide services in terms of insurance, coverage and product maintenance. 

The company’s site customers can check information, review products and obtain customer support on any type of issue regarding services and products. In this site customers can log in and access their profiles and information, check their purchases,  do claims and requests and get in touch with customer support.

The customer service site was created from scratch by our team, they had to use Akeneo to link and bring information from Magento to AEM. Akeneo is an intuitive platform that radically simplifies product information management, it was key to link and integrate the customer service site in AEM with the company’s e-commerce Magento, as the same products should be showed in both sites, they both sync and update information from one another. 

Our team  supported on defining AEM as a CMS for Magento and the DAM setting, as it will help to centralize all the assets management, allowing to easily update and change the sites visuals and campaigns. These developments are going to provide independence to the company’s internal team, from now on they can deliver their marketing actions in a easier and quicker way.


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