PanduIT started facing several problems regarding their digital operative that were affecting its business results. Conexio developed a consultancy and identified several issues.
As a result, the client decided to prioritize its digital transformation as it was becoming an obstacle to its business and industry leadership position. The company required to reinforce its digital presence and improve its digital experience. Hence, engaging on a digital transformation process was going to allow the company to differentiate from its competitors and gain competitive advantages.
Conexio developed a Consultancy to define the project roadmap and identify its challenges. PanduIT’s website and its partner portal ran on an outdated technology that required IT staff to constantly develop updates. Therefore, customers couldn’t find their best-selling products, bounce rates were increasing, and they were seeing a high abandonment rate.
Additionally, the project involved an improvement on marketers operative, They required to have control over the experiences delivery and launching processes. They committed on transforming their digital marketing capabilities on digital assets management, insights, optimization and campaign management.