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Unique and personalized digital customer experiences in selling points.

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Challenge

The client is a German multinational company, which produces luxury vehicles and motorcycles. It is one of the most recognized and well known companies in the world, acknowledge by its innovation, technology and exclusiveness. The world sales leader among the car and motorcycles luxury brands, competing with companies as Audi, Volvo, Mercedes Benz, among others.

In order to continue their process of digital transformation and customer experience, the brand decided to embark not only on a digital first perspective, but also, by bringing the digitalization to their physical shops. Among the latest trends, car companies are embarking on the digitalization of the sales points, where several digital experiences are delivered to position their brands as pioneers on innovation, thrill their customers, improve their sales processes and leave a mark on the industry.

Several projects are executed to deliver this unique digital customer experiences in the selling points. Among these projects you can find: asset creation, screens synchronization, mobile developments, among others.

Our client has always been recognized as a pioneer in innovation and performance, these concepts weren’t only important to be seen in their products or services, but also, in their sales points. They realized how important it was for their customers to understand and comprehend properly the technology behind the cars or motorcycles. Engineering isn’t an easy concept to incorporate, even though, the features and capabilities of their products can be seen. In a luxury market where the brand faces a demanding and exigent customer, our client had to delight and impress their customers as never before by adding the ultimate technology to their selling points.

Several challenges were identified:

  • The brand needs to be positioned as technological leader.
  • Their demanding customers want a unique experience, where through technology they can access and understand their future car from inside out.
  • Technology needs to be accessible to the company’s sellers and easy adaptable to the dealer.
  • Digitalization had to be unique, personalized and seamless across every online and offline channel.

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Solution

The solution included the creation of an iPad application, we realized that an VR iPad app could allow the sellers to show the car’s technology behind in a simple and interactive way to its customers. This app allowed to see the technology inside the car,  built with AEM and Unity Game engine, the app transforms the brands real cars into a X-RAY view, that allows to see each car’s feature. Once selecting a car feature, the technology is explained with visuals, like text, images, videos, etc.

The app allowed the customer to understand the technology behind the car and described the details of each piece of technology and innovation on the client’s new vehicle. The objective of the app was to create an immersive experience that  allows the customer to life a unique experience with the brands models and understand the latest technologies behind it and showing the industry’s ultimate trends and innovations.

In order to create this app, AEM has a fundamental role for content management and provides a solid headless interface for the client, which in this case is Unity 3D software. Unity 3D engine allows to built the app using the camera of the iPad as viewer, the engine allows to render the augmented reality elements in real time. The app syncs with the emblem on the hood of the vehicle to deliver the experiences. Thanks to combining AEM and Unity 3D, both technologies sync with the app to follow the user’s positions, and captures as the user moves around the car. This views need to match with images or videos and the technical information of the car, all this curated assets are authored on AEM and delivered instantly into the app. 

Once the app identifies the vehicle, the customer can get into a unique and personalized guided tour through the new brand’s model. The guided tour includes a detailed description on the brand’s history and the car features, capabilities and technology through images, videos and animations that allow to cars shoppers to understand the complex technologies behind it and positions the brand at the top of its class. 


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No items found.

Unique and personalized digital customer experiences in selling points.

Challenge

The client is a German multinational company, which produces luxury vehicles and motorcycles. It is one of the most recognized and well known companies in the world, acknowledge by its innovation, technology and exclusiveness. The world sales leader among the car and motorcycles luxury brands, competing with companies as Audi, Volvo, Mercedes Benz, among others.

In order to continue their process of digital transformation and customer experience, the brand decided to embark not only on a digital first perspective, but also, by bringing the digitalization to their physical shops. Among the latest trends, car companies are embarking on the digitalization of the sales points, where several digital experiences are delivered to position their brands as pioneers on innovation, thrill their customers, improve their sales processes and leave a mark on the industry.

Several projects are executed to deliver this unique digital customer experiences in the selling points. Among these projects you can find: asset creation, screens synchronization, mobile developments, among others.

Our client has always been recognized as a pioneer in innovation and performance, these concepts weren’t only important to be seen in their products or services, but also, in their sales points. They realized how important it was for their customers to understand and comprehend properly the technology behind the cars or motorcycles. Engineering isn’t an easy concept to incorporate, even though, the features and capabilities of their products can be seen. In a luxury market where the brand faces a demanding and exigent customer, our client had to delight and impress their customers as never before by adding the ultimate technology to their selling points.

Several challenges were identified:

  • The brand needs to be positioned as technological leader.
  • Their demanding customers want a unique experience, where through technology they can access and understand their future car from inside out.
  • Technology needs to be accessible to the company’s sellers and easy adaptable to the dealer.
  • Digitalization had to be unique, personalized and seamless across every online and offline channel.

Solution

The solution included the creation of an iPad application, we realized that an VR iPad app could allow the sellers to show the car’s technology behind in a simple and interactive way to its customers. This app allowed to see the technology inside the car,  built with AEM and Unity Game engine, the app transforms the brands real cars into a X-RAY view, that allows to see each car’s feature. Once selecting a car feature, the technology is explained with visuals, like text, images, videos, etc.

The app allowed the customer to understand the technology behind the car and described the details of each piece of technology and innovation on the client’s new vehicle. The objective of the app was to create an immersive experience that  allows the customer to life a unique experience with the brands models and understand the latest technologies behind it and showing the industry’s ultimate trends and innovations.

In order to create this app, AEM has a fundamental role for content management and provides a solid headless interface for the client, which in this case is Unity 3D software. Unity 3D engine allows to built the app using the camera of the iPad as viewer, the engine allows to render the augmented reality elements in real time. The app syncs with the emblem on the hood of the vehicle to deliver the experiences. Thanks to combining AEM and Unity 3D, both technologies sync with the app to follow the user’s positions, and captures as the user moves around the car. This views need to match with images or videos and the technical information of the car, all this curated assets are authored on AEM and delivered instantly into the app. 

Once the app identifies the vehicle, the customer can get into a unique and personalized guided tour through the new brand’s model. The guided tour includes a detailed description on the brand’s history and the car features, capabilities and technology through images, videos and animations that allow to cars shoppers to understand the complex technologies behind it and positions the brand at the top of its class. 


Back to cases

No items found.

Unique and personalized digital customer experiences in selling points.

Challenge

The client is a German multinational company, which produces luxury vehicles and motorcycles. It is one of the most recognized and well known companies in the world, acknowledge by its innovation, technology and exclusiveness. The world sales leader among the car and motorcycles luxury brands, competing with companies as Audi, Volvo, Mercedes Benz, among others.

In order to continue their process of digital transformation and customer experience, the brand decided to embark not only on a digital first perspective, but also, by bringing the digitalization to their physical shops. Among the latest trends, car companies are embarking on the digitalization of the sales points, where several digital experiences are delivered to position their brands as pioneers on innovation, thrill their customers, improve their sales processes and leave a mark on the industry.

Several projects are executed to deliver this unique digital customer experiences in the selling points. Among these projects you can find: asset creation, screens synchronization, mobile developments, among others.

Our client has always been recognized as a pioneer in innovation and performance, these concepts weren’t only important to be seen in their products or services, but also, in their sales points. They realized how important it was for their customers to understand and comprehend properly the technology behind the cars or motorcycles. Engineering isn’t an easy concept to incorporate, even though, the features and capabilities of their products can be seen. In a luxury market where the brand faces a demanding and exigent customer, our client had to delight and impress their customers as never before by adding the ultimate technology to their selling points.

Several challenges were identified:

  • The brand needs to be positioned as technological leader.
  • Their demanding customers want a unique experience, where through technology they can access and understand their future car from inside out.
  • Technology needs to be accessible to the company’s sellers and easy adaptable to the dealer.
  • Digitalization had to be unique, personalized and seamless across every online and offline channel.

Solution

The solution included the creation of an iPad application, we realized that an VR iPad app could allow the sellers to show the car’s technology behind in a simple and interactive way to its customers. This app allowed to see the technology inside the car,  built with AEM and Unity Game engine, the app transforms the brands real cars into a X-RAY view, that allows to see each car’s feature. Once selecting a car feature, the technology is explained with visuals, like text, images, videos, etc.

The app allowed the customer to understand the technology behind the car and described the details of each piece of technology and innovation on the client’s new vehicle. The objective of the app was to create an immersive experience that  allows the customer to life a unique experience with the brands models and understand the latest technologies behind it and showing the industry’s ultimate trends and innovations.

In order to create this app, AEM has a fundamental role for content management and provides a solid headless interface for the client, which in this case is Unity 3D software. Unity 3D engine allows to built the app using the camera of the iPad as viewer, the engine allows to render the augmented reality elements in real time. The app syncs with the emblem on the hood of the vehicle to deliver the experiences. Thanks to combining AEM and Unity 3D, both technologies sync with the app to follow the user’s positions, and captures as the user moves around the car. This views need to match with images or videos and the technical information of the car, all this curated assets are authored on AEM and delivered instantly into the app. 

Once the app identifies the vehicle, the customer can get into a unique and personalized guided tour through the new brand’s model. The guided tour includes a detailed description on the brand’s history and the car features, capabilities and technology through images, videos and animations that allow to cars shoppers to understand the complex technologies behind it and positions the brand at the top of its class. 


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