The client is a German multinational company, which produces luxury vehicles and motorcycles. It is one of the most recognized and well known companies in the world, acknowledge by its innovation, technology and exclusiveness. The world sales leader among the car and motorcycles luxury brands, competing with companies as Audi, Volvo, Mercedes Benz, among others.
In order to continue their process of digital transformation and customer experience, the brand decided to embark not only on a digital first perspective, but also, by bringing the digitalization to their physical shops. Among the latest trends, car companies are embarking on the digitalization of the sales points, where several digital experiences are delivered to position their brands as pioneers on innovation, thrill their customers, improve their sales processes and leave a mark on the industry.
Several projects are executed to deliver this unique digital customer experiences in the selling points. Among these projects you can find: asset creation, screens synchronization, mobile developments, among others.
Our client has always been recognized as a pioneer in innovation and performance, these concepts weren’t only important to be seen in their products or services, but also, in their sales points. They realized how important it was for their customers to understand and comprehend properly the technology behind the cars or motorcycles. Engineering isn’t an easy concept to incorporate, even though, the features and capabilities of their products can be seen. In a luxury market where the brand faces a demanding and exigent customer, our client had to delight and impress their customers as never before by adding the ultimate technology to their selling points.
Several challenges were identified:
- The brand needs to be positioned as technological leader.
- Their demanding customers want a unique experience, where through technology they can access and understand their future car from inside out.
- Technology needs to be accessible to the company’s sellers and easy adaptable to the dealer.
- Digitalization had to be unique, personalized and seamless across every online and offline channel.