Professional profile
Digital content, email and marketing operations expert with vast experience creating landing pages, webinars, and emails in Marketo.
Career summary
- (2022– Present) - Marketo & Marketing Operations Specialist
- Leading and executing marketing automation with a special focus on customer experience management. Supporting marketing teams to develop scoring models, lead routing processes and marketing operations challenges. - (2016– 2022 ) - Digital Content Expert
- Working with key stakeholders to execute and measure campaigns. This included working in Marketo to create e-mails, landing pages, and webinars.
- Building smart lists in Marketo to deploy one-off email requests, nurture series, and multi-step webinar programs. - Working within Salesforce to create tracking campaigns (UTMs) and working closely with the campaign creator to help measure the effectiveness of their campaigns.
- Creating documentation that guides both Marketing Operations Team and other organizational stakeholders.