Orangetheory Fitness lives and breathes through data. If you go to one of their gyms, what you do doesn't exactly stay at the gym. Their OTbeat™ technology tracks every detail of your performance. With that information, they can help you find your ideal shape based on your performance with a unique approach.
The challenge
Orangetheory Fitness' culture moves around data. So we are helping them to bring that data culture into their email marketing programs and customer acquisition channels. Their expansion is driven by their franchises, so our work needs to support an ever-growing structure of businesses around the world.
The outcome
We are building a flexible marketing engine to support their franchises' marketing operations. No matter where the user is discovering OTF, we can now give them a personalized experience that starts from unique landing pages and a customized onboarding flow. These actions boosted their conversion rate for bookings and show-up rate for trial classes.
How we achieve this
Since our first discovery stage, we found the opportunity to optimize their SEO performance by improving some of their AEM modules. From that point, we dove in-depth into their digital experiences, including their Adobe Analytics implementation and their tagging structure. Once we achieved a solid foundation, we started to build the marketing engine that is powering their email marketing and personalization activities with Adobe Campaign.
