Digital marketing background. Specifically, in advertisement and analytics. With experience in different industries identifying solution for their business needs, optimizing resources and generating insights to improve processes. Merging a customer centric view with the technical approach needed.
Creation of reports in Adobe Analytics, and audiences for Adobe Experience Cloud and Adobe Target.
Built performance reports to improve the conversion funnels, cleaning up and re-structuring the tracking events, and implementing AB testing with Google Optimize.
Configured Adobe Launch and Adobe Analytics, setting up panels in Adobe Analytics Workspace, analyzing results and recommending actions. Migrated projects from Data Studio to Adobe Analytics.
Digital Marketing Coordinator
PPC campaign optimization, SEO, web analytics, conversion analysis and digital channels control.
Project management for multimedia portals, content campaigns, animated videos. CMS management and web analytics processing.
Digital Media Planning
Senpai Academy (2019)
Digital Marketing Analyst
Senpai Academy (2018)
CLAEH University (2016-2017)
Style Editing / Proof Reading
Bachelor´s degree in Literature