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Reinforcing digital presence and improving customer experience.

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Challenge

PanduIT started facing several problems regarding their digital operative that were affecting its business results. Conexio developed a consultancy and identified several issues. 

As a result, the client decided  to prioritize its digital transformation as it was becoming an obstacle to its business and industry leadership position. The company required to reinforce its digital presence and improve its digital experience. Hence, engaging on a digital transformation process was going to allow the company to differentiate from its competitors and gain competitive advantages.


Conexio developed a Consultancy to define the project roadmap and identify its challenges. PanduIT’s  website and its partner portal ran on an outdated technology that required IT staff to constantly develop updates. Therefore, customers couldn’t find their best-selling products, bounce rates were increasing, and they were seeing a high abandonment rate. 

Additionally, the project involved an improvement on marketers operative, They required to have control over the experiences delivery and launching processes. They committed on transforming their digital marketing capabilities on digital assets management, insights, optimization and campaign management. 


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Solution

The project involved a new digital foundation, including web content management in AEM, digital assets and components development and supporting them on optimize their experience and digital footprint. We supported on the re-design and re-architecture of their current Distribution Portal, improve the integration channels between AEM and MuleSoft and ACLs and permissions improvements which helped them to quickly enable new features and improve their Time to Market. As a result, the client could automate the publication of digital and print marketing collateral using native integration between Marketing Cloud and Adobe Creative Cloud. Now marketers could control content updates without IT assistance, having more independence and responsiveness. In addition, end customers finally had the product search experience they required and l increased they experience satisfaction.

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Back to cases

No items found.

Reinforcing digital presence and improving customer experience.

Challenge

PanduIT started facing several problems regarding their digital operative that were affecting its business results. Conexio developed a consultancy and identified several issues. 

As a result, the client decided  to prioritize its digital transformation as it was becoming an obstacle to its business and industry leadership position. The company required to reinforce its digital presence and improve its digital experience. Hence, engaging on a digital transformation process was going to allow the company to differentiate from its competitors and gain competitive advantages.


Conexio developed a Consultancy to define the project roadmap and identify its challenges. PanduIT’s  website and its partner portal ran on an outdated technology that required IT staff to constantly develop updates. Therefore, customers couldn’t find their best-selling products, bounce rates were increasing, and they were seeing a high abandonment rate. 

Additionally, the project involved an improvement on marketers operative, They required to have control over the experiences delivery and launching processes. They committed on transforming their digital marketing capabilities on digital assets management, insights, optimization and campaign management. 


Solution

The project involved a new digital foundation, including web content management in AEM, digital assets and components development and supporting them on optimize their experience and digital footprint. We supported on the re-design and re-architecture of their current Distribution Portal, improve the integration channels between AEM and MuleSoft and ACLs and permissions improvements which helped them to quickly enable new features and improve their Time to Market. As a result, the client could automate the publication of digital and print marketing collateral using native integration between Marketing Cloud and Adobe Creative Cloud. Now marketers could control content updates without IT assistance, having more independence and responsiveness. In addition, end customers finally had the product search experience they required and l increased they experience satisfaction.

Back to cases

No items found.

Reinforcing digital presence and improving customer experience.

Challenge

PanduIT started facing several problems regarding their digital operative that were affecting its business results. Conexio developed a consultancy and identified several issues. 

As a result, the client decided  to prioritize its digital transformation as it was becoming an obstacle to its business and industry leadership position. The company required to reinforce its digital presence and improve its digital experience. Hence, engaging on a digital transformation process was going to allow the company to differentiate from its competitors and gain competitive advantages.


Conexio developed a Consultancy to define the project roadmap and identify its challenges. PanduIT’s  website and its partner portal ran on an outdated technology that required IT staff to constantly develop updates. Therefore, customers couldn’t find their best-selling products, bounce rates were increasing, and they were seeing a high abandonment rate. 

Additionally, the project involved an improvement on marketers operative, They required to have control over the experiences delivery and launching processes. They committed on transforming their digital marketing capabilities on digital assets management, insights, optimization and campaign management. 


Solution

The project involved a new digital foundation, including web content management in AEM, digital assets and components development and supporting them on optimize their experience and digital footprint. We supported on the re-design and re-architecture of their current Distribution Portal, improve the integration channels between AEM and MuleSoft and ACLs and permissions improvements which helped them to quickly enable new features and improve their Time to Market. As a result, the client could automate the publication of digital and print marketing collateral using native integration between Marketing Cloud and Adobe Creative Cloud. Now marketers could control content updates without IT assistance, having more independence and responsiveness. In addition, end customers finally had the product search experience they required and l increased they experience satisfaction.

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