Adobe Magento vs. Shopify Comparison Guide

In this Magento vs. Shopify comparison guide, explore the pros and cons of both platforms, find a detailed Magento vs. Shopify comparison table, and understand which one is best suited for your business needs.

Alison Wyss
Content Marketing Manager

As an online retailer exploring eCommerce platforms, you may be looking into two of the most well-known tools —Adobe's Magento and Shopify. Their differences are critical to understanding which solution might best fit your needs. So, let’s break it down!  

Shopify is a quick and easy option; it’s a breeze to set up, super user-friendly and perfect for small businesses just starting out. Now, if your company’s an enterprise or you need a scalable solution, Magento might be your go-to. With Magento, also known as Adobe Commerce, you get solid support for growing your enterprise, and the pricing is flat, so it scales beautifully. Plus, if you're tech-savvy and love to customize, Magento's open-source flexibility gives developers a playground to work their magic. Each platform offers a unique set of features and benefits that cater to various types of businesses, so it's all about finding the perfect fit for your online shop —whether you’re an established eCommerce or just starting out.

In this blog post, we’ll cover key details and characteristics, Shopify and Magento pros and cons, and a Magento vs. Shopify comparison table to analyze and compare their distinct differences. But, before we dive into the nitty-gritty details, let's gain a better understanding of each platform and why companies choose them:

  • Shopify: Shopify is known for its simplicity and versatility, making it a popular choice for entrepreneurs and small to medium-sized brands. With pricing starting at just $29 per month for the basic version and an enterprise-level option, Shopify Plus, available for $24,000 per year, it offers a range of options to suit your budget.

    One of the standout features of Shopify is its ease of use. It's a hosted solution, meaning they take care of everything for you. This hassle-free approach is a great option for companies that are just starting out and don’t have the resources —and time— needed to personalize and customize their online stores.
  • Magento: Magento, part of Adobe’s Experience Cloud products, is an open-source powerhouse for anything eCommerce related. It allows brands to have complete control over their online stores, giving them the freedom to modify, customize and enhance the code to meet their specific needs. While the basic version of Magento (the open-source edition) is free, you'll need to pay for hosting. Meanwhile, the enterprise-level solution starts at $22,000 per year.  

Now that we know a bit more about each platform, a Magento vs. Shopify comparison in detail is essential to make an informed decision. So, let’s get to it!

Magento vs. Shopify comparison: Pros and cons of each platform

In this section, we'll provide an in-depth analysis of Shopify and Magento’s commerce features, to help you make an informed decision based on your company's unique goals and needs.

Shopify pros and cons


1. Ease of use: Shopify boasts a very user-friendly interface, making it accessible even to non-technical users. Setting up your online store is easy, and you can get started quickly.

2. Extensive app store: One of the platform’s standout features is its vast library of apps and extensions. These apps allow you to enhance your store's functionality without the need for extensive coding or development work. Whether you need to improve marketing, streamline operations, or boost the customer experience, you'll likely find an app that meets your requirements.  

3. Scalability: The basic version of Shopify works wonders for entrepreneurs and small companies that are just starting out. However, Shopify Plus, the more costly option, can accommodate businesses of all sizes.

4. Hosted solution: The platform is a fully hosted solution. This means Shopify takes care of hosting, security, and maintenance for you. You can focus on running your business without worrying about server management or security updates. Thus, it’s a great option for brands that don’t have the human resources needed for these aspects.


1. Limited customization: While Shopify offers a high degree of flexibility, it is a closed-source platform. This means that compared to open-source solutions like Magento, you have less control over customization. If you want or need unique and specialized features, you may find many limitations.

2. Monthly costs: While the basic version of Shopify starts at an affordable $29 per month, subscription fees can add up, especially if you require additional features, apps, or opt for Shopify Plus —which starts at $24,000 a year.

3. Transaction fees: If you choose not to use Shopify Payments for payment processing, you’ll incur transaction fees for each sale. These fees have an impact on your profit margins, so it's crucial to consider your payment processing options carefully.

Let’s take a close look at the Magento pros and cons, below.

Magento pros and cons


1. Ultimate customization: Magento's open-source nature grants you the power to tailor your online store to your exact specifications. You have complete control over the code, making it possible to create personalized and customized eCommerce customer experiences.

2. Multistore capabilities: For businesses managing multiple brands or locations, Magento shines. You can manage multiple stores from a single administrative panel, streamlining your operations and reducing complexity.

3. B2B features: The tool offers robust features specifically designed for B2B eCommerce. If your company primarily serves other businesses, you'll find Magento's B2B capabilities invaluable.

4. Customer groups: The platform offers advanced customer segmentation capabilities, which enable you to create personalized experiences for different customer groups. Whether you want to offer tailored discounts, catalogs, or priority access, Magento provides the tools you need.


1. Complexity: The extensive customization potential of Magento comes with a steeper learning curve. It may require more time and technical expertise to set up and maintain compared to simpler platforms.

2. Higher maintenance: You'll need to take responsibility for managing upgrades, security patches and integrations, requiring ongoing maintenance and development.

3. Limited developer pool: Finding certified Magento developers can be more challenging due to the platform's complexity, although their specific and skilled profiles bring invaluable expertise to your projects. Luckily for you, as the Magento and Adobe specialists that we are at Conexio, we have the tech specialists and all the expertise you might need!

Now that we’ve covered Shopify’s and Magento’s commerce features, let’s move on to a detailed Magento vs. Shopify comparison table.

Magento vs. Shopify comparison table

In this section, we'll delve deeper into the comparison between Adobe Magento vs. Shopify, considering critical aspects that can factor in your choice of an eCommerce platform.

It's important to consider as many details as possible in the context of your business's unique needs and long-term goals. While Magento offers unparalleled customization and advanced features, it comes with added complexity. Shopify, with its user-friendly approach and hosted solution, may be a more accessible choice, particularly for small brands or entrepreneurs. Carefully assess your budget, technical resources, and eCommerce needs before making your final decision. When evaluating your options, a comprehensive Magento vs. Shopify comparison guide can provide valuable insights.

Read more: Adobe Commerce for B2B: Quick Guide  

Magento vs. Shopify conclusion

Needless to say, these tools are the biggest, most popular ones in the market for a reason. While they have their unique characteristics, both are great at what they’re meant to do: support you and your business in reaching and managing online customers.

As you weigh the pros and cons, remember that Conexio is here to support you in making the right decision for your company. And if you happen to opt for the limitless customization of Magento, we're ready to assist you every step of the way, with our Adobe-certified and specialized technical team.

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