With this Specialization, we continue to deepen our expertise in cutting-edge Customer Experience Management (CXM). 

We’re elated to share that Conexio has become the tenth company in the world to earn the Customer Journey Analytics Specialization! 

This achievement is the culmination of months of hard work from our technical and operational teams. During the rigorous verification process, we demonstrated our expertise in integrating high-caliber customer journey data and leveraging Adobe features to harness actionable insights.  

Enriching our certified Adobe expertise 

This leading Customer Journey Analytics Specialization marks our fourth Adobe certification to date —alongside Adobe Analytics, Adobe Experience Manager and Adobe Real-Time CDP.

As an official Adobe Solutions Partner, we’re proud to bring a new area of expertise to the table. Attaining this Customer Journey Analytics certification is yet another example of Conexio’s boundary-breaking culture and our commitment to technical excellence. 

Why specialize in Customer Journey Analytics? 

Customer Journey Analytics is an Adobe application that lets businesses drill down into customer-level data and glean insights via a modern framework. 

Our CJA certified experts are on the frontlines of using Adobe tools to customize data frameworks, workflows and dashboards. As a result, businesses can: 

• Perform end-to-end customer journey analysis across channels, devices and campaigns;
• Tailor data views and run analyses;
• Expertly handle data privacy and governance;
• Get AI-driven insights and alerts to boost conversions and automate customer analysis, content generation and more;
• Improve customer experiences and maximize ROI.

We’ve successfully carried out complex Adobe data frameworks for top global brands. Take a look at our case studies to get a sense of the huge potential of Adobe Customer Journey Analytics for stronger CX. 

Our journey to earning the Adobe CJA certification

Understanding, analyzing and orchestrating customer journeys is a cornerstone of the digital landscape —especially as consumers demand more from brands.

That’s why we’ve attained the Customer Journey Analytics certification: to help companies harvest action-driven customer insights based on a well-constructed data framework. 

Our CJA specialization gives businesses around the globe the peace of mind that we’re experts in our field. Together, we’ll empower your teams to leverage customer journey data and set up strategic campaigns to foster stronger connection, engagement and conversion. 

The process to get any official Adobe certification is long and rigorous. The Customer Journey Analytics specialization involved demonstrating our expertise in topics such as:

• Understanding of core concepts (i.e. raw data flows, logical layers, visual analysis);
• Data integrations across AEP and AJO, as well as syncing with RT-CDP and Adobe Analytics, among other Adobe platforms;
• Troubleshooting data issues (i.e. failed datasets, data discrepancies, identity resolution);
• Advanced features (i.e. customer metrics, pathing analysis, multi-touch attribution models);
• Data governance and best practices (i.e. naming, documentation, validation, version control);
• Development of APIs and automation; 
• Applying industry-specific use cases and metrics. 

Overall, our technical teams showed incredible dedication to attaining this Specialization. We maximized our Conexio team spirit, our collective technical prowess and our passion for tackling never-before-seen problems.

Why we’re your go-to Customer Journey Analytics agency   

Customer data is the next frontier of business intelligence. By unifying and analyzing customer data, your business can create hyper-personalized journeys that convert. The Customer Journey Analytics specialization is yet another way for our Adobe professionals to level up your data solutions. 

At Conexio, we’re pioneers in technically-savvy Customer Experience Management (CXM). We were the 1st LATAM-based agency to receive the Adobe Real-Time CDP certification. Now, we’ve added another feather in our cap with the Customer Journey Analytics specialization. 

Ultimately, innovation is at the core of our culture. We’re always striving to master more skills and elevate our work so elite brands everywhere trust us to carry out their business-critical data solutions. Learn more about our expertise and get in touch to discuss your future-forward CXM strategy.

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