Nearshoring to Latin America: Embracing Change in the Economy

Explore the rise of nearshoring in North American companies, driven by changes in the U.S. economy. Discover the advantages and risks of nearshore outsourcing to Latin America, including cultural fit, cost-efficiency, scalability, and efficient project execution.

Alison Wyss
Content Marketing Manager

The business landscape is constantly evolving, and North American companies are navigating new paths to optimize their operations. One trend that has gained momentum in recent years, particularly in the tech sector, is the practice of outsourcing business projects or tasks to neighboring countries —commonly referred to as nearshoring.

In this article, we will explore how changes in the U.S. economy have prompted companies to embrace nearshoring, the advantages of nearshore outsourcing and the risks of this practice.

How are changes in the U.S. economy driving nearshoring?

In recent years, an increasing number of North American companies have been opting to nearshore their projects. This approach has gained popularity due to several reasons, which include future-proofing the business, protecting core employees, and facilitating easier forecasting and risk mitigation. Let’s explore:

A significant reason more and more companies in the technology industry are choosing to nearshore their projects is the ability to future-proof their business and shield it from potential economic crises. This strategy allows them to mitigate the risks associated with economic fluctuations and inflation in their own country. By nearshoring projects, companies can establish a presence in more than just one region, spreading their risk and ensuring continuity of their business even in the face of unpredictable events.

Another key factor driving the choice to nearshore is the desire to protect core team members and maintain stability within the company. Nearshoring allows organizations to leverage the advantages of outsourcing while minimizing the risks of a potential economic downturn that might otherwise negatively impact on their existing workforce. Moreover, by collaborating with nearshore partners, companies can transfer non-core tasks and responsibilities to external teams, freeing up their employees to focus on more strategic and value-added activities. This approach helps to retain skilled employees, promote job security, and foster a sense of stability within the organization.

Additionally, nearshoring offers advantages in terms of forecasting and risk management. In fact, working with teams in nearby countries typically means they share similar time zones and cultural affinities, facilitating effective communication and collaboration. This proximity reduces the challenges associated with coordinating across different time zones and cultural nuances, which can often lead to delays or miscommunications in offshore outsourcing scenarios.

On another note, nearshoring projects involve less in-house assets in terms of time and human resources spent on recruiting, onboarding and training new team members. This enables companies to get their projects up and running more quickly and efficiently. Who doesn’t love a faster ramp up?

Needless to say, one of the primary drivers behind nearshoring is cost efficiency. Latin American countries often provide a favorable cost structure when compared to onshore options, allowing companies to make the most of their budgets while still maintaining high quality standards. What’s more, nearshoring minimizes the expenses associated with travel and logistical arrangements typically required in offshore outsourcing scenarios. This financial advantage creates room for investment in other critical areas, driving in-house growth and innovation.

Let’s dive deeper into the advantages of nearshore outsourcing, below.

Advantages of nearshore outsourcing.  

When it comes to nearshoring in LATAM, companies can expect a range of advantages that contribute to successful collaborations and efficient project execution. From cultural fit and time zone alignment to the region's remote work culture and a pool of highly skilled technical experts, the region offers an enticing environment for North American companies seeking to enhance their operations and leverage world-class talent.  

Let's explore the key factors that make nearshoring to Latin America a compelling choice:

1. Proximity and time zone alignment.

Countries in Latin America are geographically closer than offshore regions and share very similar time zones. So, collaborating teams can have up to 8 hours of overlap every day; which facilitates real-time collaboration and communication and reduces potential delays and challenges caused by significant time differences.

2. Cultural affinity.

This aspect plays a critical role in the success of outsourcing initiatives. When considering the choice between outsourcing to offshore regions or nearshoring to Latin America, there are distinct differences in cultural alignment that make choosing a LATAM partner a more sensible option for North American companies:

  • Language and communication: Language compatibility is a vital aspect of cultural fit. Latin American countries have a higher percentage of professionals who are proficient in English (or even bilingual). This linguistic advantage allows for clear and effective communication between the client company and the nearshore team, minimizing misunderstandings and ensuring smoother collaboration.
  • Shared business practices: LATAM countries actually have a close cultural affinity to North America, resulting in shared business practices and a more familiar work environment. This similarity enhances the understanding of expectations, work ethics, and professional standards, enabling seamless integration of the nearshore team with the core team’s processes and workflows. It also reduces the learning curve and facilitates a faster ramp up of operations.
  • Remote work culture: The COVID-19 pandemic has greatly accelerated the global shift towards remote work —and Latin America has embraced this change with open arms. The region's workforce has adapted to remote work practices. Moreover, companies nearshoring to Latin America can expect a remote work culture that is accustomed to collaboration across distances, ensuring seamless integration into existing remote teams.
  • Cultural fit: Similar working cultures, language proficiency, and shared values are some of the obvious perks of nearshoring to Latin America. However, a less talked about benefit is the remarkable cultural affinity between the region and North America.  
    Many people in Latin America grow up watching American TV shows, movies, and consuming a generous serving of American culture. So, when it comes to understanding references from iconic sitcoms like "The Office" or engaging in passionate debates about whether Ross and Rachel were really on a break, you'll find plenty of enthusiastic Latin American professionals who are just as obsessed as you are.

3. Technical experts trained for success.

Latin America's investment in education, particularly in technology-related fields, has resulted in a highly skilled workforce. With the availability of free education in most of the regions and a strong emphasis on technology education, LATAM professionals have top-tier technical skills. North American companies nearshoring can tap into this talent pool and access individuals with a deep understanding of cutting-edge technologies and emerging trends.

4. Cost-efficiency: Saving without sacrificing.

Nearshoring to countries in LATAM allows North American companies to achieve significant cost savings without compromising quality. This is mainly due to the fact that the region offers highly skilled technical talent at a fraction of the regular cost. Not to mention the fact that by outsourcing, you’ll be skipping all the costs associated with recruiting, onboarding and training new employees.

5. Scalability: Flexibility in business growth.

In today's dynamic market, scalability is crucial for companies aiming to adapt quickly to changing demands. With the right partner, nearshoring provides businesses with the advantage of scaling their operations rapidly. Latin America's talent pool, coupled with its cultural affinity to the United States, allows brands to expand their teams efficiently and effectively. Plus, it’s an ideal solution when you lack the time or expertise to maintain an in-house development team.

6. Efficiency: Breaking down barriers.

Efficiency is the lifeblood of any successful organization, and nearshoring to Latin America offers several benefits that contribute to streamlined operations and accelerated project delivery, such as:

  • Faster ramp-up time: Through nearshoring, companies can achieve a faster ramp-up time when initiating new projects or expanding existing ones. The LATAM region offers a rich pool of skilled professionals who possess the necessary expertise and knowledge to take on new projects smoothly. This allows for quicker onboarding and reduces the time required for training new teams. As a result, companies can hit the ground running and expedite the project initiation phase.
  • Expedited project delivery: Outsourcing in nearshore countries can significantly speed up project delivery timelines. Friendly time zones allow for many overlapping working hours, enabling real-time collaboration and swift decision-making processes. This results in faster turnaround times for deliverables.  
  • Reduced risks: Nearshoring presents fewer risks compared to other outsourcing models. With proximity and cultural similarities, nearshoring minimizes potential challenges related to communication, collaboration, and understanding requirements. The shared business practices and work ethics between North American companies and their nearshore partners in LATAM further contribute to a smoother project execution. Say goodbye to misalignment and misunderstandings!  

Furthermore, nearshoring helps companies avoid the potential need to terminate in-house team members when faced with economic crises. And this practice allows North American businesses to reallocate resources and funds previously spent on training new teams to upskill and train the core employees. Ultimately, nearshoring becomes a strategic approach that not only drives efficiency but also supports the growth and development of the internal workforce.

The geographic proximity, shared time zones, linguistic capabilities, and cultural similarities facilitate seamless collaboration. Offshoring, on the other hand, poses challenges in terms of significant cultural differences, time zone incompatibility and language barriers, among others. Considering the advantages of nearshore outsourcing, this strategy emerges as a more suitable choice for North American companies.

And when you think about it, outsourcing isn’t a far-fetched strategy to efficiency. In fact, people have been outsourcing all sorts of things for a very long time. Take food ordering, for example. Instead of spending time figuring out what to eat, buying the necessary produce and cooking, people have been outsourcing their hunger pangs to third-party services. That way, they can focus on other priorities (like binging the latest Netflix series) while benefiting from the convenience and efficiency of outsourcing. So, if you thought outsourcing was just for a few niches, think again! It's a common practice that even the hungriest among us can appreciate.

Risks of nearshoring to Latin America.

While the advantages of nearshore outsourcing are numerous, it's important to be aware of potential risks that can arise during the implementation process. Mitigating any possible risk is crucial for a successful nearshoring endeavor. So, let’s explore the main things to consider here:

  • Non-transparent implementation partners: Due diligence is essential when selecting implementation partners in Latin America. Companies must carefully assess potential partners' capabilities, reputation, and track record to ensure a transparent and trustworthy collaboration. Conducting thorough research before choosing the company you’ll collaborate with is important to minimize the risks associated with non-transparent companies.
  • Lack of company cultural fit: While Latin America shares many cultural similarities with North America, it’s crucial to recognize that each organization has its unique nuances. Focus on finding partners that you feel share your company’s values and work culture.
  • Lack of insight into team member satisfaction: As with any outsourcing arrangement, maintaining transparency into the satisfaction and well-being of team members is vital. Avoid hiring companies that don’t offer a window into their employees’ well-being. Instead, look for partners that foster a positive work culture and that invest time and resources into their talent.

By understanding and proactively addressing these risks, you can optimize your nearshoring experience and reap the rewards of a fruitful collaboration.

Conclusion: Seizing opportunities.

Nearshoring to Latin America presents an exciting opportunity for North American brands to leverage the region's cost-efficiency, scalability, cultural fit, time zone alignment, and technical skills. While there are risks to be mindful about, careful planning, due diligence, and fostering strong partnerships mitigates these challenges.

So, if you're a North American company looking to optimize your operations and capitalize on the benefits of outsourcing, consider Latin America as a strategic destination. Embrace the cultural affinity, tap into the region's talent pool, and unlock the potential for cost savings, scalability and efficiency. Who knows, nearshoring in LATAM can become your secret weapon for growth and profitability.

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