Conexio and PanduIT working together to drive innovation into the industrial space.
The Challenge
PanduIT needed to transform their entire organization.
Our teams have worked for several years together building a unified operations strategy for their technology, analytics, and marketing teams.
One particular project that is driving PanduIT's digital transformation is the revamp we did for their partner portal.
We started from a website without a clear strategy. As a result, customers couldn't find their best-selling products, the bounce rate was increasing, and the conversion rate was decreasing.
The Outcome
The project involved a new digital foundation, including web content management with Adobe Experience Manager, digital assets, and components development.
We started from the user perspective, building a seamless buying experience for industrial buyers with specific features like a detailed product search, creating and exporting lists of products, etc.
On the transformation side, marketers from PanduIT can now automate the publication of digital and print marketing collateral using native integration between Adobe Marketing Cloud and Adobe Creative Cloud.
How we achieve this
We re-design and reworked the architecture of their current Distribution Portal, improving the integration channels between Adobe Experience Manager, MuleSoft and ACLs permissions improvements which helped them quickly enable new features and improve their Time-to-Market.
