"Conexio's team have been amazing and played an integral role in the optimization of our web portal"

Jason Traina
Manager, IT Applications Technology

Conexio and PanduIT working together to drive innovation into the industrial space.

The Challenge

PanduIT needed to transform their entire organization.

Our teams have worked for several years together building a unified operations strategy for their technology, analytics, and marketing teams.

One particular project that is driving PanduIT's digital transformation is the revamp we did for their partner portal.

We started from a website without a clear strategy. As a result, customers couldn't find their best-selling products, the bounce rate was increasing, and the conversion rate was decreasing.

The Outcome

The project involved a new digital foundation, including web content management with Adobe Experience Manager, digital assets, and components development.

We started from the user perspective, building a seamless buying experience for industrial buyers with specific features like a detailed product search, creating and exporting lists of products, etc.

On the transformation side, marketers from PanduIT can now automate the publication of digital and print marketing collateral using native integration between Adobe Marketing Cloud and Adobe Creative Cloud.

How we achieve this

We re-design and reworked the architecture of their current Distribution Portal, improving the integration channels between Adobe Experience Manager, MuleSoft and ACLs permissions improvements which helped them quickly enable new features and improve their Time-to-Market.

Panduit develops smarter, scalable network infrastructure and industrial electrical wiring solutions that unlock the full potential of your business.


Appliances, Electrical, and Electronics Manufacturing



Talk with an Adobe Expert

The renovated Partner Portal is driving revenue from digital channels


points SEO improvement in Google Lighthouse score


Fortune 100 Companies are Customers - We work with them to keep the highest quality standards of the industry

Main highlights

We re-design and reworked the architecture of their current Distribution Portal.
Build a unique workflow between Adobe Experience Manager and Adobe Marketing Cloud, allowing marketers to produce and publish personalized content at scale.
SEO improvements resulted in a 91 points performance in Google Lighthouse.
Created a set of unique Adobe Analytics reports and dashboards that tracked all the revenue coming from digital channels.

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