Our Experience Lab takes over Toronto to let everyone know
about The Science of Experience
Behind every swipe, there is at least one user trying to interact with your brand; sounds simple, right?
But there's a catch. A "good experience" is not something you can measure in a straightforward way. Yes, improving the experience you deliver can be very positive. Do you want to hear something crazy? For auto manufacturers improving CX by 1 point can lead to more than $1 billion in additional revenue.
But what is behind that 1 point of CX improvement varies for every company. For example, Tesla and Porsche users value different facts about their brands. So why do we keep measuring users with the same classic structures?
We believe that clicks, open rates, and shopping behavior KPIs are supplies for something bigger. We treat the process of building an experience like scientists treat their work on discovering new substances with a methodical and experimental approach.
Using the scientific method's learnings, we ask the right questions, build the research, create a hypothesis, test and analyze everything that happens with your brand. All this is to find that unique X factor that makes a strong connection between your brand and its users.
Brands need a sustainable process to support their experience-facing operations, and we are here to help you build yours.
